McNugget fiendscould be facing their worst nightmares if thisreport is to be believed – there are claims that the franchise could well be becoming extinct.
A groupof the franchise owners have made their concerns over CEO Steve Easterbrooks turnaround plan known, claiming it will do more harm to the infamous fast food company than good.
They feelthe core issues – like food quality and the level of customer service – are being overlooked, while things like the all-day breakfast are brought into stores.
The all-day breakfast seems to be causing most of the issues (including the issue of our waistband), with franchise owners claiming it goes against previous promises to simplify the menu – and also takes too much time to cook.
One even went as far as to say they had been involved with the company since the 1970s, and had never seen such useless leadership until now.
Nomura analyst Mark Kalinowski said:
We are in the throes of a deep depression, and nothing is changing.Probably 30% of operators are insolvent.
Another franchise owner explainsthey are jumping from one failed initiative to another and that they fear for the future of the business.
It seems that people are no longer loving it…. We just hope we get a few more goes at McDonalds monopoly before it all comes to an end.
What do you think? Will you mourn the loss if McDonalds comes to an end? Let us know in the comments
Originally found athttp://www.hellou.co.uk/
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